Show You’re Sincere
The right professional Vietnamese voice over can be reassuring. It can let people know that you’re honest. The voice you choose will be representing your company or your product. Vietnamese people want to know you are on the level and the way the words are delivered go a long way in reassuring them.
Ford, and later Wal-Mart, didn’t just hire Mike Rowe for their commercials because of his distinct, opera-trained pipes. He represents honesty and hard work, and his voice carries that same essence. Even if you aren’t familiar with his TV shows, those qualities are present in his commercial voice over work. He doesn’t sound like a slick salesman. He sounds like your neighbor.
Get Emotional
How should people feel when watching your video? Confident? Concerned? Hopeful? Excited? Vietnamese voice artists can imbue the script with emotion. Professionals know where to pause and where to change the inflection of their voice. The viewer makes an emotional connection and becomes invested. What tone do you want to set? What is the mood of the piece? The answers to those questions should play a role in who you hire to do voice over work.
Relate to Your Audience
If you are making a video directed at senior citizens, would you want a young person doing the talking? If your video is about women’s health, would a Vietnamese male voice over be the right choice? Knowing your audience is crucial. Age, gender, and ethnicity are all factors to take into account when choosing professional voice over talent. Just because something sounds good to you doesn’t necessarily mean it will sound the same to someone else.
Convey Authority and Credibility
Let’s revisit Will Lyman and Frontline. It doesn’t matter which episode you watch, Lyman’s serious, authoritative tone makes you feel as if that particular subject is the most important problem facing the world today. On top of that, everything he says is so convincing. He could rattle off a list of made up “facts” and you would still sit there nodding in agreement because he sounds credible. It’s not the music, the footage, or the editing that makes it feel that way. It’s the voice over. Who is saying it and how they are saying it matters.
Make it Memorable
Great Vietnamese voice overs can be so catchy that they become a part of the brand, and in some cases popular culture.
When you’re looking for professional Vietnamse voice talent, you want someone you can use long term. You can’t develop a voice for your company if you change voice artists for each item you produce. Take the time to find the right talent and then stick with them.
Leave Them in Stitches
Have you been at a conference and heard a presenter tell a lame, forced joke? That cringe-inducing delivery followed by awkward chuckles and slow sympathy claps? Often the difference between a joke hitting or missing comes down to timing. Comedic timing is a skill. If your piece includes humor don’t leave it to an amateur. With the right voice artist, you can hear them wink.
The Power of Persuasion
A Vietnamese professional voice has the ability to persuade. Have you ever been sold something by a salesperson who was so good at their job you didn’t even realize what had happened until you were driving home with your new purchase? Were they dull and dry? Did they speak in a monotone? More than likely they were engaging and spoke very deliberately. If you have a call to action or a sales pitch in your video, having a convincing Vietnamese voice over artist will help drive that point home. You want your audience to take action, not lose interest or fall asleep.
Represent Quality
Vietnamese people judge on appearances. Whether you like it or not people will judge your company or product based on the quality of the video and voice over. You wouldn’t show up for a job interview in jeans and a t-shirt just like you wouldn’t use paper plates to serve food in a Michelin starred restaurant. Don’t ruin your project with lackluster voice over work. Your video could be a potential customer’s first impression of your brand. They will draw conclusions based on what they see and hear.
Final Thoughts
Think about the tone you want to set, how you want your company represented, and with whom you are trying to communicate. Spend some time researching voice talent. Listen to voice samples and make sure you are getting someone who matches your criteria. The right Vietnamese professional voice over will elevate your video and make you look like a pro.